As a business owner, it’s essential to understand the local market before launching a marketing campaign. That’s where marketing research in Thailand comes into play. Chlaad is a marketing agency based in Bangkok and London that specializes in providing market insight services to businesses looking to grow in Thailand.
Thailand is a rapidly growing market with unique cultural nuances that can be challenging to navigate for foreign businesses. However, with the right marketing research, companies can gain valuable insights into consumer behaviour, buying habits, and cultural trends.
Chlaad’s team of experts has years of experience conducting market research in Thailand. Our research methodology includes a mix of quantitative and qualitative research techniques to provide comprehensive insights into the Thai market.
Market Research Services
Here are just a few examples of the types of research we can conduct:
- Consumer behaviour analysis: Understanding how Thai consumers behave and make purchasing decisions is crucial for any business looking to succeed in Thailand. We can conduct surveys, focus groups, and other research to gain insight into consumer preferences, buying habits, and brand loyalty.
- Competitor analysis: Knowing who your competitors are and what they are doing is essential for staying ahead of the curve in Thailand. We can conduct competitive research to identify your competitors’ strengths and weaknesses and help you develop a strategy to outmanoeuvre them.
- Cultural analysis: Cultural norms and traditions in Thailand can differ significantly from those in other countries. We can conduct research to understand Thai cultural values, customs, and attitudes to help you tailor your marketing messages and brand positioning for the local market.
- Market trends analysis: Thailand is a rapidly evolving market, and it’s essential to stay up-to-date with the latest trends and shifts in consumer behaviour. We can conduct research to identify emerging trends and help you develop a strategy to capitalize on them.
At Chlaad, our goal is to provide businesses with valuable insights that can help them succeed in Thailand’s competitive market. We don’t provide online marketing services, but our focus on marketing research allows us to provide valuable insights to other agencies that do.